Backdoor is a fictional surf gear supplier created as a passion project to build a brand standards guide for. Backdoor is based out of Huntington Beach, California and is focused on creating a brand for surfers focused on empowerment, sustainability, and innovation.

Because Backdoor is a fictional brand, I had to create the brand from the ground up. I began by researching similar brands and creating a perceptual map to place Backdoor in the high cost high rating sector. Next was finding a way to differentiate Backdoor from it’s competitors. Focusing on sustainability and innovation accomplished this goal, and furthered the placement on the perceptual map. Designing the aesthetics also set us apart by making the colors beach themed, but still vastly different from anything anyone else was doing.

Upon completion of brand creation for Backdoor, I placed all the information into one cohesive brand guide that follows industry standards for this kind of collateral and shows off Backdoor’s aesthetics and placement within its sector.